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W większych miastach konkurencja jest ostra, więc planowanie musi iść w każdy szczegół. Co najważniejsze, treści zawierające słowa kluczowe charakterystyczne dla danej lokalizacji powinny być pozostawione jako okruszki chleba dla Google.
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Realistycznie rzecz biorąc, nowy biznes e-commerce prawdopodobnie zawiedzie bez uzyskania organicznego ruchu z Google. Ponieważ duże firmy monopolizują większość popularnych słów kluczowych, Twój sklep powinien zająć się alternatywnymi lub długoogonowymi słowami kluczowymi.
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